Great Yarmouth’s tourism scene is back with a bang – featuring an exciting line up of new attractions, experiences and entertainment alongside glorious wide-open beaches. Open for business and ready to welcome visitors, the new 2021 summer season line-up includes:

New open-top bus tours to link Great Yarmouth’s golden sand beaches
Bus passengers will enjoy open-air views and sun on their faces this summer with the launch of an open-top service on Norfolk’s east coast.

Set to become an attraction in their own right, three ‘open toppers’ will operate between Hemsby and Great Yarmouth seafront, launching on May 16.

The perfect way to explore some of the destination’s best wide and sandy beaches; the service, running up to every 20 minutes daily, will take passengers from Hemsby to Scratby and California, then Caister and Seashore Holiday Park, before arriving in Great Yarmouth and terminating at the Pleasure Beach. Prices from £5 for an unlimited family ticket for two adults and two children.  For more information:

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Historic ‘Empire’ reimagined as artisan street food and live music venue
The seafront’s historic Edwardian ‘Empire’ building will burst into life this summer, reimagined as a must-go entertainment venue. Bringing together the region’s best artisan street food, craft beer bars and barista-style café culture, it will also showcase local talent and serve as a major stage for live music.

Built in 1911 as one of the UK’s original seaside ‘People Palaces’ the venue has enjoyed many entertainment makeovers from a cinema and bingo hall to several nightclubs. Much original décor remains, providing an ornate and majestic backdrop to its new modern-day incarnation. This will be complemented with several themed seating areas adorned with original signage from Great Yarmouth’s historic entertainment history. The venue’s new lease of life is a collaboration between the building’s owner – local entertainment family The Jay’s – and another local, Alex Hutton, the former chef of London’s Caravan restaurant and experienced festival food consultant. For launch, updates visit The Empire’s various social media pages on Twitter, Instagram and Facebook via @theempireGY

Supreme Waltzer riding at the Pleasure Beach
Great Yarmouth’s famous Pleasure Beach has added a Supreme Waltzer for 2021. A funfair classic, this thrilling ride combines wild twists,  dips and spins with sound and lighting systems to rival many clubs, making it a firm family favourite. The much loved retro Snails and Fairytales ride, which has been at the park since 1966, has been also been revamped.

The Pleasure Beach features 25 fun-filled rides and attractions from the Freefall Tower to classic dodgems, a Haunted House,  Log Flume and its famous scenic Rollercoaster – one of the last of its kind in the world. Entrance tickets, which need to be bought online, cost from £13.50 for unlimited access to all the rides (height restrictions apply) and attractions for three hours (under threes are free). Opening hours vary consult the website for details.

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Adrenalin shots and birds-eye view of the Golden Mile
Other seafront attractions to appear on Yarmouth’s Golden Mile include a new London Eye-style Big Wheel and ‘Slingshot’ ride

The 45-metre tall Slingshot ride propels two participants (safely secured in a capsule) some 60 metres into the air combining an adrenaline rush with exhilarating views of the seafront and beyond. The Slingshot experience costs £10 per person and is open daily from 12 midday.

While located in the Sea Life Centre Gardens, the 50 metre tall London Eye Style Wheel offers views of up to 10 miles (16km). It features 36 capsules, each accommodating six people, and is Covid safe with a socially distanced queuing system, the wearing of face masks, contactless payment and more.

Standard tickets cost £8, junior tickets £6 and a family ticket for two adults and two children under 1.4metres tall costs £23. A group saver ticket for six people in one gondola costs £30. Book in advance online and save up to 35% off these prices. The wheel is open from 11am to 6pm Sunday through Thursday and from 11am to 7pm on Fridays and Saturdays throughout the summer.

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Get lost in a Maize Maze and new open air film screenings at Hirsty’s farm
A family favourite, Hirsty’s Family Fun Park’s “Summer Mega Maize Maze” is back this summer from mid-July to September. To complement the daytime fun there’s a barrel train, zip wire, hay bale mountain and crazy croquet amongst other play equipment. The entertainment continues in the evening with an open-air cinema drive-in. Night-time screenings for 60 vehicles will include a programme of classics. Prices for the film screenings, which include an electric light show, start from £25 for a car and Mega Maze tickets are £7.50 per adult and £10 for children aged 3-16.

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Stay: Richardson’s Holiday Park
Richardson’s mid-Holiday Park is well placed to enjoy all of Great Yarmouth’s summer attractions. On the bus route and just a short stroll to Hemsby beach, the park also boasts great onsite facilities including The Quarterdeck restaurant and Posh Plaice fish bar, indoor and outdoor play areas, a kids’ club and Trim Trail. A weeks’ self-catering break at Richardson’s in an Orlando Chalet sleeping up to four in one double and one twin room starts from £925 arriving 23rd July 2021. Tel: 01493 809 903.

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For information on things to do and see visit: