Mountains offer so much to holiday-goers year-round

When you think about ski resorts there’s no doubt that most of us imagine wintry snow-capped mountains, with fresh powder and a hive of activity from adrenalin-fuelled skiers and snow boarders. As such, the owners of Les Rives d’Argentière – a 5* hamlet of chalets, in Chamonix Mont-Blanc – are campaigning to change public perception. They’re on a mission to encourage holidaymakers to consider ski resorts year-round – especially during the summer months.

Take Chamonix as an example: the French resort was originally only ever popular in the summer. This was due to the valley’s reputation as a mountaineering destination, and the challenge that was conquering the infamous Mont Blanc summit – something that climbers wanted the milder climate for. The snow was actually viewed as a nuisance and the mountains were originally feared by locals! It wasn’t really until after 1924 that the ‘ski season’, as we know it today, really took hold following the first Winter Olympics which were held in Chamonix.

A summer holiday in Chamonix alone offers so much to holidaymakers of all ages. The Carte d’Hote (Chamonix Guest Card) is valid throughout the year offering free travel on buses and trains, and a plethora of discounts throughout the valley, so it’s a great alternative to the beaches of Europe (if flying short-haul from the UK).

Summer activities on offer in the valley include:

  • Archery
  • Horse-riding
  • Canoeing / Kayaking
  • Bungee Jumping / Sky Diving
  • Cycling
  • Fishing
  • Golf
  • Walking / Hiking
  • Hot-air ballooning
  • Hydro-speeding
  • Visiting museums and galleries
  • Paragliding
  • Rock-climbing / Mountaineering
  • Tennis
  • Tree-top Forest Adventures
  • Yoga
  • Music Festivals

Martin Bromley, general manager at Les Rives d’Argentière, says:

“Many people don’t even consider ski resorts as viable options for summer holidays, but it is in fact an ideal time to make the most of a bargain getaway – summer prices can be over 60% cheaper than during the winter season across flights, accommodation and activities.

“A stay in a luxury chalet, such as Les Rives, is actually similar to that of an all-inclusive break in the sunshine – great food and drink, sunbathing, swimming, and a vast variety of activities available for those who want to leave the poolside for adventure etc. Temperatures here can get up to 240C and, whilst we might not have a beach on hand, there is nothing more spectacular than sipping a cocktail by our private pool looking up at the gorgeous Mont-Blanc massif in full bloom.”

The summer season at Les Rives d’Argentière runs from June to Oct and week stays start from just £3500. For more information visit

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